E-commerce
+87% conversion
Forma Studio
A ground-up storefront redesign for a furniture brand outgrowing its template.
Forma Studio came to us as a furniture brand that had outgrown its off-the-shelf template and was leaving revenue on the table at checkout.
The challenge
The work began with a hard look at what was getting in the way. Forma Studio had momentum, but the experience around it wasn’t carrying its weight — and the gap was costing the business in ways that were easy to measure and easy to ignore.
What we did
A ground-up storefront redesign focused on product storytelling, faster browsing, and a checkout flow stripped of friction.
Every decision was tested against a single question: does this move the metric that matters? We worked closely with the team, shipped in tight increments, and kept the focus on outcomes rather than output.
The result
The numbers told the story — conversion rose 87% while average order value held steady. More importantly, the team left with a system they could keep building on long after the engagement ended.