Product design
+48% retention
Pulse Fitness
Reimagining a fitness app's onboarding and habit loops to keep members coming back.
Pulse Fitness came to us as a fitness app with strong sign-ups but weak habit formation, losing members before value ever landed.
The challenge
The work began with a hard look at what was getting in the way. Pulse Fitness had momentum, but the experience around it wasn’t carrying its weight — and the gap was costing the business in ways that were easy to measure and easy to ignore.
What we did
We reimagined onboarding and rebuilt the daily loops around small, repeatable wins that kept people coming back.
Every decision was tested against a single question: does this move the metric that matters? We worked closely with the team, shipped in tight increments, and kept the focus on outcomes rather than output.
The result
The numbers told the story — 30-day retention improved by 48%. More importantly, the team left with a system they could keep building on long after the engagement ended.