E-commerce
+96% bookings
Meridian Travel
A booking experience and storefront overhaul for a boutique luxury travel company.
Meridian Travel came to us as a boutique luxury travel company whose booking experience felt far less premium than the trips it sold.
The challenge
The work began with a hard look at what was getting in the way. Meridian Travel had momentum, but the experience around it wasn’t carrying its weight — and the gap was costing the business in ways that were easy to measure and easy to ignore.
What we did
A full storefront and booking overhaul that matched the craft of the product, from first browse to confirmed itinerary.
Every decision was tested against a single question: does this move the metric that matters? We worked closely with the team, shipped in tight increments, and kept the focus on outcomes rather than output.
The result
The numbers told the story — bookings rose 96% after the relaunch. More importantly, the team left with a system they could keep building on long after the engagement ended.